Cookie Policy
Effective Date: 1st November 2024.
Last Updated: 4th June 2025.
1. Introduction
This Cookie Policy explains how The Support Gurus Ltd ("we", "us", "our") uses cookies and similar technologies on our website and digital platforms. By using our website, you agree to the use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function efficiently, enhance user experience, and provide information to site owners.
Cookies can be:
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First-party cookies – set by our website.
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Third-party cookies – set by third parties like analytics providers or social media platforms.
Cookies are also classified by duration:
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Session cookies – deleted when you close your browser.
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Persistent cookies – remain until they expire or are deleted manually.
3. Types of Cookies We Use
a. Essential Cookies
These are necessary for the website to function properly. They include:
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Authentication cookies
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Security cookies
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Cookie consent preferences
Legal basis: Legitimate interests / Consent (depending on jurisdiction)
b. Performance and Analytics Cookies
These help us understand how visitors use our site, so we can improve user experience.
Example: Google Analytics
Legal basis: Consent
c. Functionality Cookies
Enable enhanced features like remembering language preferences or previous choices.
Legal basis: Consent
d. Targeting or Advertising Cookies
Used to deliver relevant ads and track effectiveness across different platforms.
Legal basis: Consent (optional and fully opt-outable)
4. Cookies We Use
Cookie Name Purpose Provider Expiry Type
_ga Google Analytics tracking Google 2 years Analytics
cookie_consent Tracks cookie preference The Support Gurus 1 year Essential
_fbp Facebook ad targeting Meta 3 months Advertising
5. Managing Cookies
You can control cookies in several ways:
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Via our Cookie Banner when you first visit the site
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By adjusting settings in your browser:
Note: Disabling some cookies may affect your user experience or prevent some functions from working properly.
6. Consent Mechanism
In line with GDPR, PECR, and ePrivacy regulations, we use a cookie banner to gain explicit consent (except for strictly necessary cookies).
For California (CCPA) and other US states, users may opt out of the sale/sharing of their personal information by clicking on our “Do Not Sell or Share My Personal Information” link (if applicable).
7. Third-Party Cookies
We may use services from third parties (e.g. Google, Facebook, LinkedIn) that place cookies on your device through our website. These third parties have their own cookie and privacy policies.
8. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Where required by law, we will notify you of significant changes.
9. Contact Us
If you have any questions or concerns about our use of cookies, please contact:
The Support Gurus Ltd
Email: info@thesupportgurus.com
Registered address: 19 Cae Topyn, Denbigh, Denbighshire, Wales, LL16 4AX